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Coverage Area Illustrations for Insider Intelligence/eMarketer
Designed a series of clean, grid-based branded illustrations that brought warmth and consistency to a website’s homepage.
Overview
I created a series of illustrations for the Insider Intelligence/eMarketer coverage areas, using a clean flat style that aligned with the brand’s visual identity. The illustrations lived on the coverage area landing page.
Using a Grid
Each graphic was thoughtfully designed using a 16px grid with 8px subdivisions to ensure visual consistency and proper alignment throughout.
Ecommerce & Retail
Advertising & Marketing
Financial Services
Health
Tech
Working File
All illustrations were created in Figma and are displayed here with their grids. Viewing them may require a Figma login.
Conclusion
This project came during the rebrand following the merger of my former company, Insider Intelligence, and eMarketer. The new branding guidelines for illustrations had a geometric vibe but lacked a clear grid system. I used this opportunity to build one—and hoped it would set the standard for future illustrations across the team. Ultimately, these illustrations helped solidify our visual branding and delivered a clearer, more concise message across our coverage areas.